Just a few days ago we received 65. It turned out that we were the first instructors to receive our music at our club, so Tami put the word out that we're getting to work on our review. Her post had hardly hit our blog when we got several messages back that 65 was old news - not only had other instructors long ago received their music, they'd already launched the release!
To be sure, rollout of a new release must be a huge job - According to LMI these programs now run in more than 10,000 clubs worldwide. Even if you had only one instructor per club that'd be a big undertaking, but of course there's quite a few more than that.
Which begs the question - does this distribution model really make sense anymore? Really, in this age of iTunes and movies over the internet, can we not make use of technology to help get the job done? Obviously having downloadable releases won't work for everyone, but consider this - for those instructors who do have access to a fast connection and know how to download music to an iPod, this might actually work just fine.
Let's suppose that's one instructor per club - 10,000. And just for the sake of round numbers, let's suppose the cost of putting together the physical materials for each release (CD, DVD, plastic case, book, etc.) is US $15, and the cost for packaging all that up and getting it to an instructor's mailbox is another $5 - so (round numbers again) we're at $20. If my numbers are even remotely close, that puts $200,000 per release back on the table if even
one instructor at every club would download their release rather than take physical shipment.
Again, the population of instructors that could benefit from electronic release distribution is probably limited. But maybe - just maybe - it's large enough to make it a viable option. Especially if it means we here in little ol' Blacksburg, Virginia aren't the last ones on the planet to get music anymore!