The The Dilbert Blog had an interesting point a couple of days ago. I missed it the first time I read it, but I was reminded of the post again today.
If everyone exposed to a product likes it, the product will not succeed.
The reason that a product “everyone likes†will fail is because no one “loves†it. The only thing that predicts success is passion, even if only 10% of the consumers have it.
That’s a great description of something I’ve thought about before:
Too many people these days try for the middle ground. They try to have consensus. They want everyone to think they are OK. I don’t want everyone to think I’m just OK. I’d rather have a few people think I’m damn good, even if a few think I’m a little nuts in exchange. To me the biggest regret I could have in my life wouldn’t be looking back and saying “I failedâ€. My biggest regret would be not to have tried.
Aiming for mediocre doesn’t work. It’s virtually impossible to hit a middle ground with anything. Don’t try to please everyone. Strive for passion in whatever you do, and you’ll have success. Not everyone will like what you do. Some though, maybe only a few, will love it!
h/t Creating Passionate Users