If you've ever been in sales, you know that the best way to sell a good product is get people to try it. I was around when Apple did its original "Test Drive a Mac" promotion back in the early eighties. We rarely had someone who seriously tried the machine and didn't buy one.
Our local Acura dealership has always been very generous with test drives. They know people do not want to give up the new cars when they bring them back. There's nothing like using a product to figure out whether or not a product works. Unfortunately it is also the best way to get hooked on a product.
I've always been a blade guy except I believe when I was in the early part of high school when I took the fuzz off with an electric shaver. It's not that it feels particularly manly dragging a sharp piece of steel across your face, you just get used to the smooth skin sensation which makes changing not worth the effort.
We guys are famous for not changing. If we could keep them from wearing out, we would wear the same pair of jeans or shorts all the time. As far as I'm concerned khaki is a basic color and doesn't have to be tampered with when it comes to casual dress. Is there any other color of shirt besides blue?
I have been using the same three bladed Gillette razors for ages, and one day I forgot and left my razor handle at home. I had to buy some inexpensive Bic Comfort disposable razors. I thought they might actually be giving me a little better (or at least different shave) so when I ran out of the few I bought, I bought another pack.
I figure that sent an alert direct to Gillette headquarters that they were about to lose a lifetime customer. I'm sure the data collection at the grocery or drug store is what picked up the change.
A recent Saturday I got a new Gillette Fusion razor with one blade cartridge in the mail. I resisted for a while since I know the whole strategy is to make the money on the blades. Then after a couple of days of not shaving I thought I would give it a try, fully swearing to myself that I just wouldn't buy any refill cartridges which have some pretty steep prices.
Well, once I put the razor to my face, it was over with for me. It's like riding in a limo compared to a compact car. The width of five blades seems to make for a smoother shave. It sounds absolutely ridiculous. I was perfectly happy with three blades, and now I have gone all the way to five blades.
Now at least no one can say that I'm too old to change. At least I didn't go to an electric razor. That would have been far to radical.
Last night I bought a pack of cartridges.