The Herald Courier is having this discussion. We currently run one page of stocks each day the market is open. That averages five pages a week. We are trying to decide if the money and space spent on stock tables could be reinvested in other parts of the news product - enhancing local news, for example. What if that space was used to expand the amount of stories about local businesses, new companies in the areas, local business trends, etc. If so, would readers gain far more than what they lose in dropping the stock tables?
Many readers - our most loyal and longest subscribing - are who will most likely complain about dropping the stock tables. They have used them for years. But many of them check the newspaper stock tables out of habit - and use the web for other things. So it is not an easy decision. Can we get people to value a product more, with different content?
That is just one of the content issues we’re wrestling with as we plan for the future.
Let me know what you think. Do you use the stock tables? How often? If they were gone, what would you want added back?
Steven Kaylor, Editor