The wisdom of Edward R. Murrow
Thursday, May 18th, 2006I have always been a fan of the late Edward R. Murrow, the crusading CBS newsman who took on the fanatical Sen. Joseph R. McCarthy when no one else in the news business had the guts to do so.
That battle cost Murrow dearly. CBS, weary of the many controversies caused by Murrow's award-winning "See it Now" television news magazine, caved to pressure and exiled the show to a Sunday time slot. Murrow's prime-time appearances were limited to his celebrity interviews, which he hated but admitted he did to "pay the bills."
In 1958, Murrow appeared before the Radio-TV News Directors Association and delivered a stinging indictment of TV's aversion to controversy. Parts of the speech were used to lead and end George Clooney's excellent film, Good Night and Good Luck.
For example:
Our history will be what we make it. And if there are any historians about fifty or a hundred years from now, and there should be preserved the kinescopes for one week of all three networks, they will there find recorded in black and white, or color, evidence of decadence, escapism and insulation from the realities of the world in which we live. I invite your attention to the television schedules of all networks between the hours of 8 and 11 p.m., Eastern Time. Here you will find only fleeting and spasmodic reference to the fact that this nation is in mortal danger. There are, it is true, occasional informative programs presented in that intellectual ghetto on Sunday afternoons. But during the daily peak viewing periods, television in the main insulates us from the realities of the world in which we live. If this state of affairs continues, we may alter an advertising slogan to read: LOOK NOW, PAY LATER.For surely we shall pay for using this most powerful instrument of communication to insulate the citizenry from the hard and demanding realities which must be faced if we are to survive. I mean the word survive literally. If there were to be a competition in indifference, or perhaps in insulation from reality, then Nero and his fiddle, Chamberlain and his umbrella, could not find a place on an early afternoon sustaining show. If Hollywood were to run out of Indians, the program schedules would be mangled beyond all recognition. Then some courageous soul with a small budget might be able to do a documentary telling what, in fact, we have done--and are still doing--to the Indians in this country. But that would be unpleasant. And we must at all costs shield the sensitive citizens from anything that is unpleasant.
I am entirely persuaded that the American public is more reasonable, restrained and more mature than most of our industry's program planners believe. Their fear of controversy is not warranted by the evidence. I have reason to know, as do many of you, that when the evidence on a controversial subject is fairly and calmly presented, the public recognizes it for what it is--an effort to illuminate rather than to agitate.